Easy Search Engine Optimization

Once you've built your awesome website, you'll want people to find it.

The good news is Website.com has all the SEO tools you'll need to get your website found online. If you don't know where to begin, just start with these easy steps:

1. Connect your domain to your website

Your domain is what Google and other people will use to identify your website. So the first thing you should do after building your website is to connect your domain to it.

Using a custom domain also gives people and Google the feeling that your website is legitimate and trustworthy. This makes your website stand out in Google's search results and will drive more traffic to it.

Just log in to your Website.com account and click "Connect My Domain" to take advantage of this free feature.

Connect My Domain
2. Add your domain to Google's search engine

Getting Google to recognize and index your website requires some patience. It may take anywhere from 2 weeks to several months for Google to index new websites.

But if you've already connected your own domain to your website, you can speed up this process dramatically by submitting your domain directly to Google.

Add My Domain to Google
3. Use our site builder to optimize your website

Our site builder provides you with all of the SEO tools you'll need to help Google properly identify and categorize your website. You can start with these easy tweaks.

Descriptive Web Addresses

Your domain is one of the most important components of your website and online presence. You want to choose a unique domain and make it easy for people to remember your business.

Using our site builder, you can also customize the web address for each of your pages and make them relevant to what your content is about. This will give Google a better understanding of what your pages are about and will allow them to better categorize your content.

Learn how to customize your web addresses
Page Meta Tags

Your page's meta tags are the text that you'll see when your page comes up in a Google search. This is most likely the first bit of information people will read about you so you want these meta tags to be as accurate, descriptive and helpful as possible.

Our site builder lets you add unique meta tags for each page so people who are searching for your content can see a much more accurate description through Google's search results. This way, you can target different audiences with each of your pages easily and efficiently.

Learn how to add meta tags
Heading Tags

Heading tags are the title elements that you can use to separate your text content. These headlines give search engines a better understanding of what your page is about. Plus, people tend to go through the headings first to see if your content is what they're looking for before actually reading it. So, you want to use headings to your advantage and make sure they're descriptive and explain what your content is about.

In our site builder, you can add H1, H2, H3, H4, H5, and H6 tags to this effect.

Learn how to add heading tags
Content

Content is probably the most important factor that Google uses to categorize websites. After all, your content is what Google will look at to determine if your web page will be helpful to its users. So, having good and relevant content will play a huge role in determining how Google will rank your website.

Website.com makes it easy for you to add, edit and customize your web content with a drag-and-drop site builder so you can change anything you want at any time.

Learn how to add text
Alt Text

In addition to processing the text content on your web pages, Google will also try to figure out what your images are about as well. Alt Text is a short description that you can customize for each image to let Google know what the image is about. Setting short, descriptive Alt Texts through our site builder will help Google better associate your web pages with the search terms you're trying to target.

Learn how to add alt text
Link Anchor Text

Anchor Text is the visible text on a link or button that you can click on. Google uses this text to determine what the linked page is about. For example, if you set "Learn More About Bike Repairs" as the Anchor Text for the link that goes to your repairs page, it tells Google that the linked page is most likely about bike repairs. When building your site with our site builder, make your Anchor Text as descriptive as possible and avoid using generic Anchor Text like "Click Here" as this doesn't help Google categorize your pages whatsoever.

Learn how to add text links Learn how to set links for buttons
Mobile Friendliness

Ever since its April 2015 update, Google is now taking the user's mobile experience into consideration in its search results. This means that when a user is doing a search on a mobile device, Google's search results will favor websites that are mobile friendly over the ones that aren't. If you want to capture that mobile search audience, you will need to have a mobile version of your website in addition to your desktop version.

With Website.com, you can convert your desktop website into a mobile version so you're covered no matter where the searches are coming in from.

Learn more about our mobile editor
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